How-To: Successful Video Marketing

How-To: Successful Video Marketing

Successful video marketing is essential in promoting one’s business or individual brand. However, unless you or an employee of yours is a video professional, it can be difficult to grasp effective video marketing strategies. As I’ve touched upon in previous blogs, it is not only important to understand your audience, but to know how video best helps to promote your brand. Using LinkedIn, I reached out to top professionals worldwide, and gathered their best tricks to creating engaging content, gaining clients, and hiring independent contractors. Successful Video Marketing Tips Shawn Montano, Instructor at Emily Griffith Technical College & President of Colorado Professional Videographers Association, discusses the compelling art of storytelling using music. “I love using music. I use music whenever I can. I use it improperly. I abuse the use of music,” says Shawn, who won an Emmy for his documentary “Journey of Hope”, which tells the story of a man struggling with Parkinson’s Disease. Through music, he “created a feel[ing],” tied the story together, and “set the tone.” In his blog, he breaks down the documentary piece by piece, explaining how the combination of music and narration helped to create a beautiful and touching story. Visit Shawn’s blog for more tips on storytelling. Shmuel Hoffman, a New York City based Videographer and Producer, founded his own media production company to help business’, brands, and causes create engaging content. In his most recent blog post, Shmuel discusses how to create a “killer client presentation.” “There are many ways to present ourselves,” says Hoffman, and knowing which platform is best can either make or break one’s marketing strategy. Hoffman breaks down...
The Key to Effective Video Marketing

The Key to Effective Video Marketing

The Facts If you’re trying to build your business, or just trying to grow your audience, you may be wondering what is currently the most effective method of gaining a following. The answer lies an effective video marketing strategy. As I reiterate in previous articles, Youtube is the second largest search engine in the world. The video-streaming site has over a billion users and over 4 billion video views daily. Of those 4 billion views, 1/4 of those videos are viewed from a mobile device. As of 2015, 9% of small business’ were using Youtube. Ask yourself, is there a reason your business shouldn’t be on Youtube? Youtube videos aren’t limited to users alone. Through Twitter, Facebook, Tumblr, etc., these videos are shared globally every single day. By creating an account, you almost guarantee that a handful of people will stumble upon your video throughout their search. That alone guarantees you a few views, and, as I like to say, one view is better than no views. By using video to gain exposure for your business, you are allowing yourself to open up your brand to a whole new market. Every small business, big brand, and non-profit uses Youtube to communicate to a larger audience. So, what are you waiting for? The Psychology of an Effective Video Marketing Strategy To better explain why your brand absolutely needs to implement a video marketing strategy, it is important to understand the psychology behind video. According to the great philosopher Aristotle, a persuasive idea must be 3 things: credible, affecting, and believable. It isn’t surprising that the most shared content on the internet...
Top 5 iPhone Video Editing Apps

Top 5 iPhone Video Editing Apps

Here are the Top-Rated iPhone Video Apps of 2015 When it comes to video editing on a budget, iPhone applications are a safe bet. Not only are there millions of applications for purchase, but finding an application that suits your needs is even more likely. This is because there is demand for apps as smartphones begin to replace computers, and even television. The accessibility of live streaming, email, video, and even the ability to edit text documents at our finger tips- has created an even larger demand for smartphone applications. So, why not edit video from your mobile device? Videoshop Via iTunes Video shop is one of the top rated video apps for iPhone/iPad. At $1.99 it allows you to trim, alter speed, edit audio, and filter your footage. This app also allows you to overlay text on the video. This essential feature is one that most standard smartphone applications surprisingly lack. Vidlab Via iTunes – Vidlab has many similar features and is free to download (with in-app purchases). Vidlab takes text overlays to the next level by allowing you to choose your own fonts. You can even add animation over your videos. This application has more to offer and very closely resembles the capabilities of computer editing software. You can’t go wrong with a free download, and if a particular filter or animation appeals to you you can go ahead and purchase it! VideoStar Via iTunes -This particular app is something I recommend purely because of its simplicity. It is extremely user friendly (my 12 year-old neighbors introduced me to it) and helps you to create short clips/videos to...
Instagram is Changing How Brands Create Video Conent

Instagram is Changing How Brands Create Video Conent

If you’re thinking about getting started on an effective video marketing campaign for your business or personal brand, then you’re probably wondering which platform is best for you. Not only are there a lot of options, but Twitter’s new update now allows users to share up to 30 seconds of video; changing the game for both Vine and Instagram. So, which is it-should you be posting video blogs on Youtube? Or maybe you’re wondering if Vine and Instagram will be more effective in reaching a wider audience. All of these factors play an important role in the success of your brand, but, that doesn’t mean you have to limit your video marketing to one platform. Youtube is the second largest search engine in the world, so, regardless of your audience, having your video content live on Youtube is always a great marketing technique. Take advantage of what Youtube has to offer and follow brands that have similar goals and audiences. Even if Youtube may not be your number one choice for video branding, or where your most successful branding occurs-you should upload all content to a main account. By doing this, you not only ensure that all of your video branding is in one place, but also that it will reach a wide variety of users, and appear in search engine results. “What about Vine?”; a question I hear from a lot of brands who are just beginning their video marketing, and assume that the more social platforms you engage users on, the better. Although this can be true for some brands, it is not true for all brands....
3 Everyday Brands with Successful Video Marketing Strategies and What You Can Learn From Them

3 Everyday Brands with Successful Video Marketing Strategies and What You Can Learn From Them

In the age of DVRs and streaming TV it takes more than just an ad spot to get a viewer’s attention. It has become increasingly more difficult to reach viewers using ads because there are services that allow you to pay just to avoid them, or skip them altogether. This immediate gratification has led to a lesser attention span and therefore a lower viewing rate. So, how does a brand get the attention of consumers through video? Let’s take a look at a few successful B2C video marketing strategies that launched memorable campaigns: Taco Bell, “Routine Republic” Although not on the top list of “most followed” brands, Taco Bell has a large following on all social platforms including 1.64M followers on Twitter and 673k on Instagram and they kill it when it comes to customer service via social media. So what attracts people to the brand besides the food? Their video marketing. A recent example of this is Taco Bell’s short film, “Routine Republic” which clearly paints McDonalds’ (although not directly labeled) as leader of a very grey, hopeless, and terrifying breakfast dystopia. Freedom comes in the form of an escape from routine to a colorful dream-land filled with Taco Bell breakfast (what else?!). The call to action here is for consumers to try Taco Bell’s new breakfast menu, and stray from their daily breakfast routine (which, one can assume, could possibly be McDonalds’ breakfast). Why is it effective? (aside from its resemblance to ‘The Hunger Games’). Well, it’s suspenseful, it tells a story, it’s short, and it isn’t until the end where you find out the fate of the...
5 Reasons Why Your Business Needs Video Marketing

5 Reasons Why Your Business Needs Video Marketing

Have you asked yourself lately if your business is missing something? Or maybe your content isn’t what it should be. Video is the answer. Currently, Youtube is the second largest search engine. This means that people are constantly searching, uploading, viewing, and talking about- you guessed it- videos! Here are a few reasons why your business needs video content in its marketing strategy: Video Improves Your SEO So, you haven’t had many hits on your web page lately? This is partly because you don’t have video content. Video allows your business to be more visible, and, when done correctly, you get SEO results almost immediately. You can thank Google for this, because one of the search engine’s algorithms places “quality content” over “keywords”. Google even has an entire tab dedicated to video search. Does your page’s content, rather than individual webpage optimization, answer the question posed by the search engine user? Ask yourself this when creating web content for your page. If the answer is yes, you will be attracting more traffic to your page. If no, then it’s time to make some serious changes to your content. Video Brings Attention to Your Brand Not only is it important to capture the consumer’s attention, it is important to keep it. Video is the most consumed medium, and gets more attention than any other content. This has a lot to do with the growing amount of technologies and apps. Now business’ can have their own personal applications that optimize their webpage for mobile devices. A whopping 64% of Americans have smartphones, which means they have access to the web from...